"Lovemarks" by Kevin Roberts - my weekend reading

First Reactions: To love "Lovemark" as a Lovemark, do I respect the brilliant articulation of a master of inculcation? That is my dilemna. Yet the "Lovemark" philosophy has an attractive altruism as a worthy medication for the age of reason viz "Voltaire's Bastards". We have a lot in common, Kevin, so I hope you enjoy my poems - "life is not all roses", and "it takes all types to make a world" and "necessity is the mother of invention" etc, etc. I am emotionally averse to the cancerous invasion of "money" in the affairs of positive emotions. Could this aversion be mitigated by some new "great idea"? Retire money and trade in contributions? What is (are) the real "means of exchange" in an age of complex multiple needs and values? If "sismo" is the new vehicle of inculcation, what is the provision for inspiring "volition"? How do we counter "compulsion"? Face to face, or face to screen or box, or obliviously immersed in virtual reality and drugs?
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